Creed is a Paris-based perfume house. It was originally established as a tailoring house in 1760 in London by the antecedents of Charles Creed, and became known for fragrances from the 1980s. [1] Creed is a niche perfume house, which has boutiques in Paris, London, New York City, Dubai Mall, and Kuwait in addition to stands in high end retailers across the world. The house purportedly creates its perfumes in-house by two perfumers: a father and his son. The current generation consists of Olivier Creed (who is credited for Green Irish Tweed, Millesime Imperial, Silver Mountain Water and Aventus among others) and his son Erwin Creed. James Henry Creed founded the House of Creed in London in 1760 as a tailoring establishment.[2] It rose to fame in the mid 19th century under Henry Creed as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie, who issued the firm of Creed & Cumberland a Royal Warrant for tailoring articles.[3] Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave. Its release date is unknown, although bottles are still in circulation. Creed also has other high-profile creations in its catalog such as Angelique Encens, which was said to have been originally created in 1933 for the Bishop of Paris.[4] Creed has stated that it has created perfumes exclusively for celebrities and well-known political figures. Creed claims that Tabarome Millesime (2000) "was commissioned by a legendary British statesman who loved fine brandy and highest quality cigars" (presumably Winston Churchill).[5] Also, Creed's Vetiver is marketed to have been created for "one of America's leading families, a political dynasty now known worldwide for its energy, vigor, and impeccable style" (presumably the Kennedy family). This claim is challenged by 3 other perfume houses and has not been confirmed by Creed or historians. [6] Due to a lack of traceable historical evidence, there has been some skepticism on the authenticity of Creed's historical background. As shown by collectors and historians, no Creed perfume existing before 1975 has been found.[7] Creed's mainstream breakthrough success came in the mid-1980s with the fresh fougère fragrance Green Irish Tweed (1985), an eau de parfum composed by Olivier Creed. The first trademark for Creed perfume was registered in 1979 in France. [8] Creed's fresh fruit and musk fragrance Aventus (2010) has seen widespread commercial success. Erwin Creed stated that the popularity of Aventus enabled Creed to open its New York boutique location.[9] Creed claims to make fragrances exclusively for their clients that are not available to their customers and that some of those fragrances are later released to the public. This is a list of the Creed fragrances that are (or were) sold to the general public. Many of the fragrances on this list are not currently sold by Creed or authorized retailers because they were discontinued. Creed often discontinues ("vaults") fragrances. For example, Green Valley used to be a mainstream release but is no longer sold by Creed. Creed also claims to re-release fragrances that were created by the family many years ago in previous generations. Examples of this would include Selection Verte and (Vintage) Tabarome. Media related to Creed (perfume) at Wikimedia Commons en.wikipedia.org Based in Paris, CREED (www.creedboutique.com) is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years. Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED and creator of its most popular scents. His son, Erwin, 30, seventh generation and future head, has already begun to contribute to the art of CREED. CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather. CREED relocated to Paris in 1854 at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie, a fragrance still offered today. CREED also served her husband, Napoleon III. Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”) and Czar Nicolas II of Russia. In 1885, Queen Victoria appointed CREED “official supplier” to the British royal court. For her majesty, CREED created the scent Fleurs de Bulgarie by commission. This engaging scent, rich with roses, is available today. Also in 1885, Queen Maria Cristina of Spain named CREED her supplier by royal order. In the 20th century, not only did royalty including the Duke and Duchess of Windsor choose CREED, but also leading politicians became CREED clients. Sir Winston Churchill wore CREED’s Tabarome. In America, young Congressman and future President John F. Kennedy wore CREED’s Vetiver. In 1956, CREED created Grace Kelly’s wedding day scent, Fleurissimo, by order of her fiancé, Prince Rainier of Monaco. So began Hollywood’s long love affair with CREED. In the late 20th and early 21st centuries, master perfumer Olivier CREED created some of CREED’s most beloved treasures: Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya and Original Vetiver, the latter two with the contributions of young Erwin CREED. In 2005, Mr. CREED created Love In White. Worn by two First Ladies, it is sometimes called “the White House fragrance”. Laura Bush received the first bottle in 2005, thanking CREED in a note sent to Paris. Michelle Obama wears it as well, Washingtonian Magazine reports. In 2006, Kate Middleton received the first bottle of CREED Royal Ceylan. 2006 also brought the debut of Original Santal for men and women, a scent of royal Indian sandalwood. In 2007, CREED Virgin Island Water was born, winning four of five stars in a New York Times critique. 2008 brought Love In Black, inspired by Jacqueline Onassis. 2009 brought Acqua Fiorentina, evoking the Renaissance city of Florence. Also in 2009 came Sublime Vanille, first in a new Royal Exclusives collection-within-the-collection. In 2010, CREED celebrated its 250th year by opening its only U.S. store at 794 Madison Avenue in Manhattan and with the creation of AVENTUS, described as “mesmerizing” by The New York Times. In 2011, CREED will debut Royal-Oud for men and women, with luxurious oud coaxed from Agarwood trees and more expensive per ounce than palladium. CREED will also offer more creations in its Royal Exclusives line: Original Cologne and White Flowers. Please visit official site in London and "New York. Designer Creed has 79 perfumes in our fragrance base. Creed is an old perfume house. The earliest edition was created in 1781 and the newest is from 2017. Creed fragrances were made in collaboration with perfumers Olivier Creed Sixth Generation, Olivier Creed, James Henry Creed Fifth Generation, Erwin Creed Seventh Generation, Henry Creed Fourth Generation, Henry Creed Third Generation and James Henry Creed First Generation.Aventus Creed for men. Духи creed
Creed (perfume) - Wikipedia
History[edit]
Controversy[edit]
Mainstream success[edit]
List of publicly released fragrances[edit]
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References[edit]
External links[edit]
Creed Perfumes And Colognes
Creed Acqua Originale
CREED Royal Exclusives
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Aventus Creed cologne - a fragrance for men 2010
For those of you who have been on Basenotes, you understand the insane amount of hype this has been getting. For the past few months, it has been in a lot of top 10 lists, the center of a lot of topics, and in nearly every topic asking for suggestions, someone is going to mention Aventus. I've never seen this much hype in a fragrance before, ever. Aventus has the reputation on Basenotes as the #1 fragrance.
The question: Does Aventus live up to the high standards set for it?
I caved into all of the hype and bought a decant of Aventus (c42b11z01). I tried it on for a few days and for those who haven't tried it, I will explain the best I can what it is like to help you decide whether this is worth trying or buying.
Creed's most popular scents Millesime Imperial, Silver Mountain Water and Green Irish Tweed are known to be fresh and more subtle scents. For that reason, I was expecting this to be a light scent as well. However, Aventus is far from it. It is the polar opposite. This is not unisex. This is masculine, to the fullest extent of the word. Aventus is a powerhouse, projecting much much stronger. If it were sold in a generic bottle, I would not have guessed it was a Creed.
At the beginning, it starts out with a mix of fruits. There is bergamot and apples, which are excellent. Mainly, the most noted part about this fragrance is the pineapple. It stands out because not many fragrances use pineapple, especially as one of the main notes. Not only that, but Creed does it exceptionally well. The opening starts a little synthetic and at the literal first second it is really hard to tell what exactly is going on. However, after the first minute, the scent develops into something wonderful. It is a great fruity scent with a lot of darker undercurrents.
However, quickly, within the first hour, that fruity paradise vanishes, replaced with a billowing cloud of smoke. The apple-pineapple opening starts to take a back-seat while the smoky woody incense dominates the fragrance. By the 2nd hour, the scent is mostly just smoke. That wonderful opening is hardly detectable. While fragrances are often criticized for being linear, I think the greater flaw is being inconsistent. I do not see the purpose of having such a remarkable opening for it only to vanish into thin air.
This scent is smoky, like Kouros. While this scent is remarkably different from Kouros, it still has the same idea in mind: a strong powerhouse smoky fragrance, distinct in its uniqueness.
While this is a heavier scent, it works in the heat of summer. Keep in mind that this scent is something will project very well, but it is easily victim of olfactory fatigue. Don't spray too much.
My nose is very insensitive and incapable of picking up subtleties, so I'm probably not the best person to judge a scent even on my own skin. It's really hard on whether I really like it or don't care a lot about it. It is such a complex fragrance with so many subtlties. Each part of my body I spray it on, it smells completely different, but in the end, it all leads to the same path: the smoky birch base notes.
When it comes to compliments, I hear a lot of people have gotten a ton of compliments. I haven't worn it in public much so I can't judge that.
Two things you should keep in mind:1. There are variations from batch to batch. There are some batches with more pineapple and some batches with more smoke - and I may have the latter. For that reason, make sure you check the batch you are getting before you buy it.2. We all have different skin chemistry. My skin diffuses a lot of heat, so many fragrances end up heavily distorted
I still have my decant. I'll give it a lot more usage to see if my mind changes. Once the decant is done, I'll decide whether I want a full bottle or not. I'm not sure if I want to buy this (and I'm thankful that I didn't, though I may change my mind). For those wanting to blind buy this, I assume you do the same. Don't sample it on a card and walk away if you don't like it. Don't buy it blindly. Rather, try a decant or split sample of 5-10ml. If you end up liking it, go for the real thing.
This has been strongly hyped. But now as I smell Aventus and think of why, I know the reason. Because it is bold daring and controversial - not because most people love it! Creed's willingness to take a risk and release a scent so different has resulted in people having extreme opinions of it. I'm sure many people on here will say that they didn't like Aventus or it wasn't for them. Safer more versatile scents like Millesime Imperial will have overall MORE PEOPLE approving, but Aventus will have more people who EXTREMELY APPROVE of it.
Aug072012
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